.Column Scenery: 15.Ever before thought about just how an electric engineer ends up operating an influencer advertising system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Program.Trick takeaways:.Why exchanging formulas triggered isolation (and an occupation pivot).The magic formula: legitimacy + congruity = influencer excellence.B2B influencer advertising in Asia: It is actually coming, yet little by little.AI influencers: Cool, but possibly won't change your BFF's Instagram.The payment problem plaguing influencer advertising and marketing (as well as exactly how Partipost is actually handling it).Fun fact: Jonathan's daddy expects Mondays. Yes, you go through that right.Profit: The influencer marketing garden is progressing much faster than you can mention "swipe up." Coming from micro-influencers to artificial intelligence avatars, the activity is transforming-- but authenticity still preponderates.Thus, prior to you cross out that close friend with 200 followers as "certainly not important," always remember: around the world of nano-influencers, your bestie might just be the upcoming big point.Listen for additional influencer knowledge as well as perhaps grab a recommendation or more for your very own Instagram game!